White House Road Map to the Grass Roots

"I mean," writes Dan Bartlett, former counselor to
 President Bush, "talk about a direct IV into the vein of 
your support. It’s a very efficient way to communicate. They 
[right-wing bloggers] regurgitate exactly and put up on 
their blogs what you said to them. It is something that we’ve 
cultivated and have really tried to put quite a bit of focus on."